The E Club+'s new homepage


At The E Club, we know that first impressions count. People do judge a book by its cover, and this also applies to websites and apps of all kinds. No matter how good a site's content or services may be, people generally tend to make judgements about websites in about 50 milliseconds or so.

Before The E Club+ migrated from, its homepage consisted of a large version of its old logo (a smaller version was on the header of the site) and quite a bit explaining its philosophies about member privacy, ease of use, and so on. After the migration, the interim design for the homepage was the simplified join form (similar to the one that's on the homepage today) accompanied by significantly less content about The E Club+ as well as buttons that let visitors join with their Facebook or Google account. The background was completely white except for the main menu of the site (but for people who hadn't joined, the only main menu item was the homepage they were on) and the redesigned logo. Yesterday, since the migration and design of the site were complete, we thought it was time for a redesign.

Today, I'm happy to say that the homepage of The E Club+ has been successfully redesigned. The dull, white background of the old homepage has been replaced by a stunning, high-def version of iOS 7's nebula background (we're planning to add more backgrounds in the future). We saved space for more content and more background to show through by putting the labels that were once next to the input fields in the input fields themselves thanks to HTML5's placeholder attribute. The main menu, which was unnecessary on the homepage, has been replaced by a bar at the top of the page with The E Club+'s logo and a link to the login overlay, and the footer has been redesigned to be more transparent than ever before. And, as an added bonus, we redesigned The E Club+'s favicon to reflect the new minimalistic ethos of the homepage.

The good news doesn't end here. In July, The E Club+ will get an update from Oxwall that will add even more awesome features to the site. And around that time, we will work to bring the new awesomeness of the homepage to the rest of the site.


No comments:

Post a Comment